About Us

Who we Are

In 1984 Blue Hawaii Surf was started as a surfboard manufacturing company. Today we curate brands and products that reflect the different subcultures and types of lifestyle that we are actively involved in.

Our Blue Hawaii Story is now being shared with our sister stores in Beijing, Guangzhou, and Shanghai in China.  Blue Hawaii Surf represents a board sport lifestyle centered around living healthy and happy.  We sum this up as simply, Living Hawaii.  Living Hawaii is living at it’s fullest.  Pushing the boundary’s of our abilities, creative nature and balancing that with a healthy diet is essential.  

Bringing that balance to the Blue Hawaii Surf brand we launched our Ala Moana Bowls bar inside our Blue Hawaii Surf Ala Moana store.  Ala Moana Bowls serves up functional foods bringing uniquely tasty acai bowls and smoothies designed for surfers, ocean athlete’s and todays active Hawaii lifestyle.

Mahalo for taking the time to know our brand and understand what drives us to push the limits of what we do everyday.

Aloha and ahui hou!


Blue Hawaii Team.


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